Welcome to Golden Gate Bird Alliance!
After months of deliberation and outreach, our new name was ratified by members on August 17 during an Annual Member Meeting at the David Brower Center in Berkeley.
Throughout our process to find a new name, we were reminded over and over again from our members and the community-at-large that we don’t do this conservation work alone. Rather, we do this work to protect birds and their habitat together. This is what it means to be an alliance.
Golden Gate Bird Alliance embodies our legacy, mission, and values.
— Golden Gate provides continuity with the past and honors our chapter’s geographic region and ecology. The strait connecting San Francisco Bay with the Pacific Ocean reminds us that our work at a local level has impacts far beyond our own backyard.
— Bird explicitly conveys our mission. For those unfamiliar with our work, know that we work to protect birds and their habitats.
— Alliance implies collaboration by a broad community of people working together on behalf of birds and wildlife. Not only are we a part of a larger network of bird conservation organizations across the country, we also work alongside other environmental organizations, partner with local chapters, and depend on our own membership to grow and diversify to successfully achieve our mission.
How did we choose our new name?
1. A New Name Committee was formed. The committee was comprised of 3 Golden Gate Audubon staff (Clayton Anderson, Ryan Nakano, and Whitney Grover), 2 Board Members (Eric Schroeder and Tara McIntire), and 7 members solicited from the Golden Gate Audubon new name emails sent out in March and April 2023. The committee represented a range of ages, racial and ethnic identities, and familiarity levels with the organization.
The committee met weekly from May 24, 2023 – July 26, 2023. Transparency was an important part of our process, you can read the committee’s full meeting minutes here. Our goal was to hear from the wide range of perspectives and voices across our region and beyond.
2. The committee built a framework for new names. Here is the framework.
3. Focus Group Feedback. With the assistance of a professional focus group moderator who offered her services pro bono, the New Name Committee created a list of questions to solicit feedback from 3 small focus groups. We enlisted the help of a community member outside the staff, board, or New Name Committee to recruit focus group members.…